How does commercial interior architecture compare to its exterior? They both must meet the needs of the occupying business, but they do so in different ways. Sometimes they both need to perform the same functions, such as directing consumers to desired behaviors or brand perceptions. Ultimately, the two areas must work together to form a cohesive design for optimal performance.
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Multi-functional commercial interior design
Commercial interiors are usually where the main business operations take place. These spaces need to give employees all the tools they need to do their jobs effectively, such as adequate storage areas, well-organized administrative offices and the right furniture or facilities to serve customers.
Design for consumers
The interior of a commercial architecture should work to provide consumers with a pleasant experience that creates positive associations with the brand. The ideal aesthetic is one that is consistent with the brand’s image and values. It is also one that influences consumers in ways that benefit the business (increasing spending, encouraging group visits, etc.). Design choices such as floor plans, lighting and even color schemes can have a significant impact in this regard.
Overall, the purpose and type of facility of the commercial architecture in question should be the focus of every interior. If a space is designed too broadly and carelessly to accommodate specific business functions, then it will underperform. A coffee shop, for example, will have its own interior needs, as would a financial office or retail store.
Accommodate new ideas
The best designed commercial architecture interior embraces innovation. It pushes the boundaries of conventional design and transforms the way businesses operate, both internally and when interacting with consumers. Companies with creative interior designs can build a reputation as forward-thinking brands that set industry trends and actively seek better ways of working.
Commercial Exteriors: The Corporate Façade
The exterior of a commercial building is the image a brand presents to the rest of the world. For consumers who have not yet gone inside, the facade of the architecture is the only representative of the commercial enterprise. This gives the exterior considerable influence on whether or not passersby will be enticed to become customers.
As such, commercial exteriors must be designed with marketing in mind. An attractive, brand-consistent look that invites curiosity is the goal. The design should make it clear that the resident business can meet the specific needs of the consumers in which the brand specializes. This will maximize success by attracting consumers and increasing brand awareness.
External Impact Results
Marketable aesthetics are not the only priority in commercial exterior design. Practicality and cost-effectiveness are also high on the list. Exteriors must be designed to last, reducing the need for maintenance or renovation. Both of these factors significantly increase operational costs, making them big financial issues.
At a minimum, exterior renovations can reduce the number of customers attracted and impact the customer experience. At worst, exterior renovations can force businesses to close for an extended period of time. Architects who design exteriors to be resilient offer significant cost benefits to their clients in the long run. Therefore, it makes sense to invest in better materials and construction practices.